Meet
Mensana.

As you'd expect, our bios are results-driven. Each describes some of the real-world outcomes we've helped teams like yours achieve. And this is just some of our team, as we'll be showcasing different people and roles over time.

Hayo Haentjens

President

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Hayo Haentjens

President

Hayo co-founded Mensana to help people accelerate the execution and implementation of their company’s strategy: “the most rewarding part of this job is to work with management teams that are struggling to move to the next level of performance and, after an often challenging journey, come out on top”. After first believing that consulting was going to be a great 3-year stepping stone in his career, Hayo now can’t imagine doing anything else and is getting close to his 20th anniversary in the industry. His focus is currently on driving Mensana’s strategy through growing private equity partnerships and developing a top talent team that supports his vision of delivering exceptional results that are just the beginning. Hayo earned his Bachelor of Commerce degree with distinction from the Haskayne School of Business.

Daniel Otamendi

Principal, Results & Transformation

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Daniel Otamendi

Principal, Results & Transformation

Since starting as a Consultant, Daniel has grown to be a key leader at Mensana.  His curiosity, logical thinking, and passion for progress has helped his clients overcome many obstacles on the road to improvement. He thrives in understanding a company’s expectations for success and crafting an improvement program that energizes people as they execute the best practices in their respective industry.

Daniel has developed a strong track record in improving sales force effectiveness by translating organizational strategy into execution excellence across business development, account management, inside sales, and customer service functions.A short sample of results Daniel has collaborated with teams to achieve:

• Optimized opportunity identification, quoting and order processing for a best in class aluminum extrusion company leading to a 40% increase in new dies sold, 20% more opportunities in the sales funnel, 80% reduced quote turnaround time and a 4 fold increase in quote follow-up rates

• Developed and implemented an outside sales playbook for a leading electrical distributor: trained 75+ Sales Executives and Managers on the new sales process while integrating and driving adoption of Salesforce.com; drove sales visits up by 68% and growth in warehouse sales by 8%

• Devised and installed a complete sales program - integrated into Salesforce.com - for an international chemical manufacturer, leading to 50 new accounts and 200 new product listings at existing accounts within 5 months of implementation

• Developed and implemented a national outbound calling program with 200 Sales Executives at 80 branches of a leading electrical distributor, driving quote follow-up rate to 1.3x per quote and increasing quote win rate by 24%• Established a rate acceleration program in the converting department of a corrugate plant, increasing feeds per hour by 16%

Daniel holds an HBA from the Richard Ivey School of Business and a Honors Specialization in International Relations from Western. During his downtime, Daniel enjoys playing in a variety of sports leagues in Toronto, participating in culinary skills courses  and volunteering at the Toronto Region Immigrant Employment Council.

Adam Silver

Principal, Results & Transformation

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Adam Silver

Principal, Results & Transformation

Adam joined Mensana in May 2021 after more than 20 years in management consulting, specializing in data-driven and hands-on operational improvement approaches.
He spent seven years at McKinsey & Company (Toronto, Boston, and Calgary) helping global and national clients improve their operations to deliver value, and 10 years working both independently, and with Toronto-based boutique management consulting firms, helping mid-sized companies realize similar benefits.  Adam shares with his clients the experience he has gained from leading engagements in sectors such as logistics, distribution, grocery, IT and manufacturing.  In addition to his operations work, he has developed strategies for companies in real estate, healthcare, medical device manufacturing and oil & gas.

Adam’s management consulting expertise has been enhanced by the two years he worked with Egon Zehnder International providing executive search services. This experience enables him to evaluate and identify leadership qualities as well as giving him an appreciation of the human dynamics required to effectively execute strategy.

He holds a Master of Arts degree in Economics from the University of Toronto and a Bachelor of Arts (Honours) from Queen’s University in Economics and Psychology.

Holly Soave

Manager, Results & Transformation

Rob Ephraim

EVP, Business Development

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Rob Ephraim

EVP, Business Development

Rob has been leading business development for professional service firms for over 25 years. He grew up in manufacturing and has always been passionate about the impact leadership has on performance which made his transition to the world of management consulting a perfect fit. Rob has a keen understanding of how human behavior, processes, and operating systems/tools need to work in sync in order to maximize performance. Over the last 10 years, Rob has helped over 50 medium to large sized enterprises (public, private, and PE backed) initiate performance improvement projects, operational and cultural transformations, and Sales Excellence implementations. Rob values relationships above all else and always takes the time listen and understand the current situation and issues and reflect on them before offering possible solutions.

He completed his undergraduate degree in Organizational Behaviour and Marketing from McGill with great distinction, and his MBA from the Schulich School of Business in Finance and Strategic Management. Rob has been happily married for 20 years and has three teenaged children which take up most of his free time.

Lucia Paez

Senior Consultant

Matthew Frade

Manager, Results & Transformation

Grace Zelek

Business Development

Ahmed Nour

Senior Consultant

Amit Jassal

Senior Consultant

Ty Calwell

Senior Consultant

Natalie White

Consultant

Sonny Ghosh

Business Development

Swarita Amudan

Manager, People Engagement

The team that joins yours.

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